Alex Preda
Summary via publisher (Columbia U. Press)
Financial experts have become ubiquitous on television, radio, and social media. They provide investment advice, interpret market movements, and explain the implications of political events, wielding a great deal of power and influence through their media presence. How do these experts acquire their authority, and what makes displays of financial expertise persuasive to their audiences? Preda demonstrates that analysts and media professionals deploy expertise when they engage with audiences in ways that make it difficult to contest the claims conveyed in their talk.