Nathan Furr and Susannah Harmon Furr
Review via Financial Times
Uncertainty in life is, ironically, certain. The past two years amid a pandemic have been no exception. Whether you’re a chief executive steering a business through the negative effects of lockdowns, a furloughed employee or, worse, someone who has faced job loss, at times the uncertainty for many has felt crippling.
However, Nathan Furr, a strategy and innovation professor at Insead business school in Paris, and Susannah Harmon Furr, an entrepreneur, believe we can reframe uncertainty in a way that helps us use it to our advantage.
According to the authors, our brains are wired to fear uncertainty’s downsides, but since it is not going away “learning to face the unknown well is critical to our ability to survive and thrive”. Based on both research and interviews, the book provides a practical framework that can be applied to help us find the possibilities from uncertainty and act on them.
